LogoRay vs Looka: pricing, files and originality compared
Looka is one of the best-known AI logo makers, and for good reason: it is fast, beginner friendly, and its support team is well reviewed. The comparison below focuses on what you pay, what files you really get, and where your logo's artwork comes from.
Facts checked August 9, 2026. Sources at the end. Prices change; always confirm on the vendor's own pricing page.
Pricing and files, side by side
| Looka | LogoRay | |
|---|---|---|
| Entry price | $20 one-time for one low-resolution PNG | $39 one-time for the full kit |
| Vector SVG | $65 one-time (Premium tier) | Included at $39 |
| Brand kit | $96/year subscription, auto-renews | Included at $39, no subscription |
| Renewal risk | Brand kit plans auto-renew yearly | None, single payment |
| Free tier | Unlimited previews on screen, downloads require payment | Watermarked JPG previews you can download free |
| Draft privacy | Not addressed on the pricing page | Drafts private by default |
What it costs to match LogoRay Core
To match LogoRay Core on Looka you need the $65 Premium Logo Package for the SVG, and the branded asset set (social profiles, email signatures, guidelines) sits inside the $96 per year Brand Kit subscription on top of that. LogoRay Core is $39 once for the SVG plus the sized icon, favicon and avatar set.
Where Looka is the better pick
- A larger catalog of AI-assembled options generated in one pass
- A mature ecosystem with business card printing and a website builder
- Well-reviewed customer support (4.4/5 on Trustpilot across 13,000+ reviews)
Where LogoRay wins
- SVG and the full brand kit cost $39 once. Looka's vector tier alone is $65, and its brand kit is a $96 per year auto-renewing subscription.
- Looka composes logos from a shared database of over two million stock symbols, and the same symbol can appear in other customers' logos. LogoRay marks are proprietary and are not pulled from shared icon libraries.
- No renewal to remember. Trustpilot reviews of Looka repeatedly mention surprise brand-kit renewals a year after purchase.
The originality question
Most logo makers assemble logos from large shared icon libraries, which means the same artwork can appear in other companies' logos, and attorneys flag shared stock elements as a non-exclusivity problem when registering a trademark. LogoRay takes the opposite approach: a smaller library of original marks, each approved by a human before it ships, and never drawn from shared clip-art catalogs. No tool can promise a registrable trademark, LogoRay included; if the brand matters, have a professional search run before you commit.
Common questions
Is Looka really $20?
The $20 Basic tier includes one low-resolution PNG file only. Vector files (SVG, EPS, PDF) require the $65 Premium tier, and the brand kit is a separate $96 per year subscription.
Can I trademark a Looka logo?
Looka's symbols come from a shared stock database used across all customers, which attorneys flag as a non-exclusivity problem for trademark registration. No logo tool, including LogoRay, can promise a registrable trademark; if the brand matters, have a professional search run.
Which is cheaper for vector files?
LogoRay. $39 one-time includes the SVG, favicon set, high-resolution PNG sizes, palette and type pairing. Looka's cheapest vector option is $65.
Does Looka give you SVG files?
Only in the $65 Premium Logo Package, which ships PNG, EPS, SVG and PDF. The $20 Basic package is one low-resolution PNG. LogoRay includes the SVG in its single $39 tier.
Is there a Looka alternative without a subscription?
Looka's logo packages themselves are one-time; the subscription appears when you want the brand kit at $96 per year. LogoRay bundles the logo, the SVG and the brand kit into one $39 one-time purchase, so nothing renews.
Can I use Looka for free?
You can generate and preview logos for free, but downloads require payment: $20 for one low-resolution PNG or $65 for vector files. LogoRay's free tier works the same way in spirit, with unlimited composing and watermarked previews, and its paid download is one $39 tier with everything included.
What is the best free alternative to Looka?
For a permanently free logo, Canva's logo maker exports free PNGs, with the trademark and vector limitations covered in our Canva comparison. For a one-time paid kit with original marks, LogoRay at $39 replaces both Looka's $65 vector tier and its $96 per year brand kit subscription.
Compose your logo with original, hand-curated marks. Pay $39 once only if you want the files.
Sources
- Looka pricing (https://looka.com/pricing/)
- Looka symbol library policy (https://help.looka.com/en/articles/486691-can-i-upload-my-own-symbol-to-use-in-my-logo)
- Looka on trademarks (https://help.looka.com/en/articles/485303-can-i-trademark-my-logo)
- Trustpilot reviews (https://www.trustpilot.com/review/looka.com)