LogoRay vs Brandmark: two one-time logo makers compared
Credit where due: Brandmark is one of the closest competitors in spirit. It charges once, includes vector files, and avoids subscription games. The real difference is where the artwork comes from and what curation means.
Facts checked August 9, 2026. Sources at the end. Prices change; always confirm on the vendor's own pricing page.
Pricing and files, side by side
| Brandmark | LogoRay | |
|---|---|---|
| Entry price | $35 one-time (PNG + vector) | $39 one-time for the full kit |
| Source files + guidelines | $95 Designer tier | Kit included at $39; mockup pack in the $79 Pro tier |
| Hand-crafted marks | $195 Enterprise tier (up to 10 human concepts) | Every mark in the library is hand-curated before it ships |
| Artwork source | AI-assembled from icon repositories (about one million illustrations, per its founder) | Proprietary marks, hand-approved one by one |
| Free tier | Unlimited previews, downloads require payment | Watermarked JPG previews you can download free |
| Draft privacy | Not addressed on the pricing page | Drafts private by default |
What it costs to match LogoRay Core
Brandmark's $35 Basic covers PNG and vector logo files; source files, revisions and brand guidelines move up to the $95 Designer tier. LogoRay Core is $39 once with the SVG plus the sized icon, favicon and avatar set in the same purchase.
Where Brandmark is the better pick
- A $4 cheaper entry point if the basic tier covers your needs
- Interesting extra tools like logo quality testing and font pairing generators
- Same honest one-time pricing model
Where LogoRay wins
- Curation is the default, not a $195 tier. Brandmark's hand-crafted concepts cost $195; at LogoRay every library mark was approved by a human before it entered the product.
- Brandmark's own technical write-up describes sorting through roughly a million stock illustrations from icon repositories. LogoRay's marks are original geometry, not recombined stock.
- The $39 kit includes favicon, app icon and avatar sets sized and tested, plus palette and type pairing.
The originality question
Most logo makers assemble logos from large shared icon libraries, which means the same artwork can appear in other companies' logos, and attorneys flag shared stock elements as a non-exclusivity problem when registering a trademark. LogoRay takes the opposite approach: a smaller library of original marks, each approved by a human before it ships, and never drawn from shared clip-art catalogs. No tool can promise a registrable trademark, LogoRay included; if the brand matters, have a professional search run before you commit.
Common questions
Is Brandmark a subscription?
No. Brandmark uses one-time pricing: $35 Basic, $95 Designer, $195 Enterprise as of July 2026. Note that many review sites still quote its older, lower prices.
Does Brandmark give you SVG files?
Yes, vector files come with the $35 Basic tier, which is genuinely good value. Logo source files and brand guidelines move up to the $95 Designer tier; LogoRay ships its full file set, including favicon and avatar sizes, at $39.
Does Brandmark have a free version?
You can generate and preview logos without paying, but downloads start at $35. LogoRay's free tier lets you download watermarked JPG previews to share and sleep on before deciding.
What is the real difference?
Artwork sourcing and curation. Brandmark assembles marks from large stock-icon repositories with AI; LogoRay's library is smaller by design, original, and hand-approved mark by mark.
Which one for trademark plans?
Neither tool can promise a registrable trademark. Attorneys flag shared stock artwork as a non-exclusivity problem; original marks avoid that specific flag, but always run a professional search for a brand that matters.
Compose your logo with original, hand-curated marks. Pay $39 once only if you want the files.
Sources
- Brandmark pricing (https://brandmark.io/pricing/)
- Brandmark technical introduction (https://brandmark.io/intro/)