Logo font pairings, previewed with your name

These are the 16 font pairings and 12 color palettes inside the LogoRay composer, the same ones that ship in paid brand kits. Type your name once and judge every pairing on the word that matters: yours.

The 16 pairings

Display face for the name, body face for everything after it. Every family is open-licensed on Google Fonts.

The 12 palettes

Each palette is four working colors: primary, ink for text, paper for backgrounds and an accent for dark surfaces. Click a hex to copy it.

How to pair fonts for a logo

A logo pairing has two jobs that pull in opposite directions. The display face carries the personality: it is allowed to be opinionated, tight, even a little strange, because it only ever sets one or two words. The body face does the opposite job: it must disappear into paragraphs, buttons and settings pages without asking for attention. When both faces compete for personality, the lockup looks like a ransom note; when neither has any, it looks like a default.

Contrast is what makes a pairing feel deliberate. A high-contrast serif over a plain grotesk, a heavy geometric sans over a light humanist body: the reader should never wonder whether the two faces were meant to differ. The pairings above follow that rule, which is why so many of them resolve to Inter on the body side. A neutral body face is not a lack of taste; it is what lets the display face have taste. If you are pairing for a software product specifically, the best fonts for SaaS logos guide ranks the seven pairings from this page that survive a browser tab, and explains why the rest belong to other registers.

Judge it small before you commit

Most places a brand name appears are small: a browser tab, a nav bar, an app store listing, a social avatar. A pairing that looks superb at 80 pixels can fall apart at 20 when tight spacing closes up and thin strokes vanish. Preview your name above, then imagine it at the top of a page next to a 26 pixel mark. If a pairing survives that test, it will survive a billboard; the reverse is not true.

Common questions